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Ray-Ban SunglassesRay-Ban has set the standard in the premium sunglasses market and is by far the most recognizable designer brand in the world. Style, tradition, and freedom of expression are the key values underpinning the philosophy of Ray-Ban. Known around the world for the absolute quality and authenticity of its eyewear, Ray-Ban continue to grow in popularity among celebrities and trendsetters.
Beginning in the 1930s, Ray-Ban’s brand was introduced through Aviator sunglasses that eliminated glare for US Air Force pilots while flying. It wasn’t long before the popularity of Ray-Ban spread from pilots to anyone with an outdoor lifestyle.
The Wayfarer sunglasses model was launched in 1952, and once they had been seen on screen legends such as James Dean in 1955’s Rebel Without a Cause and later on Audrey Hepburn in 1961’s Breakfast at Tiffany’s, Ray-Ban Wayfarer became one of the most instantly recognizable fashion accessories ever. Through every decade of its existence, Ray-Ban has shaped popular culture. And now, 75 years after the first pairs of Ray-Ban Aviator sunglasses helped US pilots reach new heights, Ray-Ban remains an enduring classic.